Demographic shifts: Trends and implications for businesses and investors
Generational differences impact workforce success and consumer choices, with a knock-on for investment returns. Dr Paul Redmond, a leading expert on generations and the future of work, explains the preferences of different generations and how to navigate them.
Jul 25, 2024
Key takeaways:
- Research into the four main working generations reveals distinct differences and preferences that impact the success of a workforce as well as consumer choices.
- Understanding communication preferences, motivations, and technology-use and adjusting approach accordingly can meaningfully improve productivity and a company’s chances of success.
- A new ‘demographic preferences’ study provides an additional layer of insight into generational choices on environmental sustainability, consumer purchasing, artificial intelligence, electronic vehicles, and cryptocurrencies.