Japan’s annual bluefin tuna auctions are typically well covered events. The first fish auctioned off at Tokyo’s Toyosu Fish Market every new year has tended to garner the most media interest, mainly for the exorbitant prices they sell for. Past years saw year on year records being broken consecutively. This year, the event made headlines for a different reason because the first tuna was sold for only 21 million yen (roughly US$202,000) or just a tenth of 2020’s winning bid, according to a Bloomberg news report.

The motivation behind the bid is quite a pragmatic one. A 200kg bluefin tuna can be used to make around 8000 pieces of sushi. Assuming 500 yen a piece, the winning bidder, typically a famous national sushi restaurant chain, stands to lose money from these yearly, ceremonial auctions. However, this had previously been a justified, perhaps even welcomed expense due to the positive publicity it generated.

This year, the change in Japanese consumer habits brought about by COVID-19 has meant no one was dining out and the appetite to keep up this yearly ‘marketing expense’ also shrunk.

We think this development reflects the wider current consumer sentiment and could be an indicator of future trends in the Japanese stock market.

A polarised but positive year

Beyond sushi restaurants, 2020 was a year which tested the resilience of many companies. Unlike tuna prices, Japan’s stock market performed well despite its cyclicality, supported by fiscal and monetary policy as well as strong corporate balance sheets. In 2020, the TOPIX registered a total return of 7.4% in yen terms (9.6% in GBP) and an annualised total return of 9.6% in yen (8.4% in GBP) for the 10 years to 31 December 20201.

Generally, Japanese stocks related to the travel and leisure sectors were hit hard by the pandemic while the manufacturing sector also experienced severe setbacks due to collapses in supply chains. Conversely, video/computer gaming, software, IT and certain retailers benefited from the changing lifestyle and consumption habits brought about by living in the shadow of COVID-19. In the latter half of the year as companies adjusted to the pandemic, the market’s outlook turned more constructive, enabling more cyclical/laggard stocks to catch up. Going forward, we are optimistic on the prospects for Japanese stocks in 2021 and think it is reasonable to expect a similar level of performance to 2020 on the back of a broader earnings recovery and favourable valuations.

Opportunities and risks

While the pandemic has made life challenging in 2020, one interesting investment theme that has emerged from the global crisis involves the consolidation of Japanese companies. The lack of pricing power has resulted in low margins and cash flow return on investment (CFROI) for many companies. Forced by the pandemic and helped by the extremely low cost of debt financing, many firms have announced restructuring and/or M&A plans to improve returns to shareholders. Through our stringent, research-based process, we aim to identify the best of these organisations and will be selectively allocating capital to them.   We also see attractive opportunities in domestic industrial production. There is substantial room for production recovery due to low inventory levels across supply chains as a result of the pandemic, and in our view operational leverage seems to be underestimated by the market.

Meanwhile, businesses with heavy fixed costs such as transportation and hospitality are likely to continue to suffer, particularly if COVID-19 cases rise further. Another key risk for Japanese stocks is an appreciating yen, which may dampen corporate earnings and appetite for capital expenditure for Japan’s exporters.


An area of interest for investors in Japanese stocks is the market outlook under the leadership of Prime Minister Yoshihide Suga. Like his predecessor, Prime Minister Suga is pro-market. However, in comparison he appears to be much more focused and directly involved in the day-to-day business affairs of private Japanese companies. We believe Suga’s style is likely to benefit the market as his policies look to be more predictable and transparent. Plans to completely digitise administrative procedures and for Japan to achieve carbon neutral status by 2050 is due to be presented in detail. We think these represent new investment opportunities, which have yet to be fully priced into stock valuations.

In terms of geopolitics, we think the trade dispute between US and China may become more constructive under a Biden US presidency. We believe this to be a mutually beneficial outcome and that Japan too will be a beneficiary of any improvements in trade relations between the two rivals.

Keeping a steady focus

Based on how bluefin tuna prices were trending at auction, one might have reasonably expected another record-breaking year in 2021. However, stripping away the hype and media buzz reveals the much lower intrinsic value of the fish.  Similarly, while there can be gains from simply trading stocks, we continue to believe that it is the best quality companies that are capable of creating shareholder value over the longer term. The uncertainty of 2020 highlighted the importance of staying true to our investment approach of focusing on long-term value creation. We believe investors should consider Japan as a leveraged play for a recovery in global growth in 2021.

As evidenced by the fund’s positive performance2  over 3, 5 and 10 years, Japan does offer solid, long-term opportunities to investors utilising a selective, research-backed approach.


  1. Source: Factset, data from 1 January to 31 December
  2. Source: Morningstar, data from inception to November 2020, Janus Henderson Horizon Japan Opportunities Fund A2 USD. Past performance is no guarantee of future results. Investing involves risk, including the possible loss of principal and fluctuation of value