As baby boomers retire and millennials enter the workforce, their housing needs and preferences are changing, creating opportunities for companies that can successfully adapt to meet the demands of these growing populations.
- Demographics are a key driver of supply and demand in real estate.
- Retiring baby boomers are seeking more affordable, lower maintenance housing, while millennials remain more inclined to rent instead of buy.
- Real estate companies must shift their business models to adapt to the changing demands of both populations, creating new opportunities in the market.
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