Digital technology: a revolution in customer engagement

19/07/2019

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Companies that have embraced technology to improve their productivity – and that of their customers – have a significant advantage over those companies that have stuck to their legacy business models and failed to innovate. In this video, portfolio manager Jeremiah Buckley explains why this differentiation between digital innovators and laggards creates opportunities for investors.
 
Key takeaways:
  • Technology allows companies across all industries to boost productivity, lower costs, tap into new markets and pursue new customers.
  • Companies that have invested successfully in digital technologies have gained market share and are rapidly outpacing those companies that have failed to adapt.
  • This differentiation creates opportunities for investors who focus on companies that are using technology to engage with customers.
 

These are the views of the author at the time of publication and may differ from the views of other individuals/teams at Janus Henderson Investors. Any securities, funds, sectors and indices mentioned within this article do not constitute or form part of any offer or solicitation to buy or sell them.

Past performance is not a guide to future performance. The value of an investment and the income from it can fall as well as rise and you may not get back the amount originally invested.

The information in this article does not qualify as an investment recommendation.

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