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High-Conviction Views: The return of pricing power

In this paper, Richard Bernstein, Chris Benway, and Michael Talaga examine how deglobalisation, higher structural inflation, and growing capital scarcity are reshaping investment opportunities, highlighting why companies with durable pricing power may be better positioned in a changing market environment.

14 Oct 2026
10 minute read

Key takeaways:

  • Deglobalisation is reversing some of the competitive forces that helped suppress inflation for decades, potentially creating an environment where pricing power becomes a more important determinant of corporate success.
  • From an investment perspective, higher structural inflation may favour businesses with the ability to raise prices, resilient borrowers with strong cash flows, and areas where capital remains scarce.
  • An active approach is increasingly important because inflationary pressures are unlikely to affect all companies equally, making disciplined fundamental analysis critical in distinguishing durable winners from temporary beneficiaries.

When insights are shared across investment teams, at times clear signals can emerge. Our High-Conviction Views series highlights ideas where alignment across macro, fundamental, and portfolio research points to a potentially compelling opportunity or theme.

Our first report in the series, The time for short-duration bonds, argued that deglobalisation, challenging demographics, and deteriorating fiscal positions were likely to produce a more inflationary and volatile environment. We believe the return of corporate pricing power provides further evidence that this inflationary regime change is already under way.

These are the views of the author at the time of publication and may differ from the views of other individuals/teams at Janus Henderson Investors. References made to individual securities do not constitute a recommendation to buy, sell or hold any security, investment strategy or market sector, and should not be assumed to be profitable. Janus Henderson Investors, its affiliated advisor, or its employees, may have a position in the securities mentioned.

 

Past performance does not predict future returns. The value of an investment and the income from it can fall as well as rise and you may not get back the amount originally invested.

 

The information in this article does not qualify as an investment recommendation.

 

There is no guarantee that past trends will continue, or forecasts will be realised.

 

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