The Art of WOW

Driving Extreme Client Loyalty


In partnership with client experience expert and author Dr. Joseph Michelli, this program helps you systemize "WOW" across your practice – helping you cultivate loyalty among existing clients and attract new business.


Giving thanks doesn’t stop at a kind word. Learn how to use your gratitude A-game to turn A-level clients into raving fans with the Art of WOW online suite of resources with John Evans, Jr., Ed.D., Head Strategist, Knowledge Labs Professional Development.

The Art of WOW Program Overview
By John Evans, Jr., Ed.D. Head Strategist, Knowledge Labs Professional Development


Young man and woman startups business meeting to discuss the situation on the marketing in the meeting room.

Personality Self-Assessment

Are you a Driver, Social or Analytic? Do you know what your client is?

Our Experts

Learn more about the experts behind our Professional Development programs and strategies.

The Book of WOW

How well do you rate the client experience you create? Download The Book of WOW to learn how to drive deep client loyalty in a commoditized world.

What's in The Book of WOW?

  • Learn a step-by-step process that can turn high-value, affluent clients into your biggest fans
  • Find out how to create deeper connections with your clients with techniques to tailor your communications to resonate best with theirs
  • Discover how to spot key opportunities to deliver WOW experiences to your clients by creating meaning-making moments with what matters most to them

The Art of Wow Tool

An extension of The Art of WOW program, the tool is a one-stop library of unique WOW ideas to source personalized expressions of gratitude for clients.

  • Instant access to multitude of unique, creative, personalized ideas for clients (easy-to-use search tool)
  • Ideas centered on occasion and interest categories, sorted by price range, and details on where to find them
  • Add The Art of WOW tool on your personalized device as a Bookmark

Related Content

Creating a Client Experience that Wows… Every Step of the Way

Creating a Client Experience that Wows… Every Step of the Way

Take a critical look at your client experience – from first impressions to resolving service failures – to build long-term loyalty.

The Danger of a Satisfied Client

The Danger of a Satisfied Client

Dr. John L. Evans, Jr. explains why, in a highly competitive industry, being “satisfied” may not be enough.

Strengthening Client Relationships

Strengthening Client Relationships

Lindsay Troxell, Director, Knowledge Labs™ Professional Development, shares four steps that can put you on the path to client nirvana.

Next Steps

Contact your Janus Henderson sales director about The Art of WOW. Our program, designed to drive extreme client loyalty, was developed in partnership with Dr. Joseph Michelli, internationally recognized client experience expert and author of The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company and The Starbucks Experience. Your Janus Henderson sales director is ready to help, contact us for more information.


This program isolates the core elements that build team chemistry with a flexible, ongoing curriculum that can enhance both individual and group mechanics.

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Address the unique financial circumstances of women through our focused curriculum.

Knowledge Labs Alert

Exceed expectations - in business and in life - with monthly insights from our experts.

Contact Your Sales Director

To implement any of these solutions or to find out more about how they can help you excel, contact your Janus Henderson sales director.


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