The Book of WOW

A Practical and Inspirational Guide for Driving Extreme Client Loyalty

What’s in The Book of WOW?

  • Learn a step-by-step process that can turn high-value, affluent clients into your biggest fans
  • Find out how to create deeper connections with your clients with techniques to tailor your communications to resonate best with theirs
  • Discover how to spot key opportunities to deliver WOW experiences to your clients by creating meaning-making moments with what matters most to them

In our commoditized world, differentiating from competition is hard enough. For financial professionals, where the “product” is mostly intangible, it’s harder still.

At Janus Henderson, we designed Knowledge Labs to create resources that help financial professionals enhance their business. Our research-based insights and practical techniques are developed with the intent of honing expertise across multiple fronts. With this book, we hope you will find new inspiration—as you pursue stronger relationships with your clients.

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Strengthening Client Relationships

Lindsay Troxell, Director, Knowledge Labs® Professional Development, shares four steps that can put you on the path to client nirvana.

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The Art of Storytelling

Michael Futterman, Head of Knowledge Labs® Professional Development, discusses the art of storytelling as a guest on the podcast “Becoming Referable.”

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The Spirit of WOW

Capturing the spirit of WOW requires going beyond thoughtful gestures to meet the unstated needs of clients.

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To implement any of these solutions or to find out more about how they can help you excel, contact your Janus Henderson sales director.

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