The Art of WOW

Driving Extreme Client Loyalty

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Overview
Overview
How well do you rate the client experience that you create? Are you and your team continually delivering WOW experiences, especially to those clients who matter most?

Every financial professional knows it’s impossible to control the markets. But the most successful also know they have the power to control the most important tool for building their business - and it’s not performance.

Developed with internationally recognized client experience expert Dr. Joseph Michelli, Janus Henderson’s The Art of WOW program empowers you to drive deep client loyalty - the kind that creates clients for life. Learn how to systematically exceed client expectations by creating meaningful, unforgettable moments that clients talk about and attract valuable new business.

Connect with Us

Contact your Janus Henderson sales director about The Art of WOW and how it can help establish you as a thought leader and drive deep client loyalty by creating meaningful moments that clients talk about.

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The Book of WOW
Our Experts
Our Experts
Lindsay Troxel
Lindsay Troxell
Senior Director, Knowledge Labs
Professional Development
Get in contact with our team.
Contact your Janus Henderson sales director
about The Art of WOW to learn how you can drive extreme client loyalty.

Contact us
Overview
The Book of WOW

Referrals refined, part 3: The ask and next steps

How to make “popping the question” less anxiety-inducing through research, preparation and practice.

How WOW Can Set You Apart from the Competition

WOW experiences are key to setting yourself apart from the competition. Here’s how to deliver them consistently.

Is your niche actually unique

Is Your Niche Actually Unique?

Distinct from niche marketing, your Unique Business Tranche (UBT) is more akin to a super-niche that narrowly defines with whom you work.

The art of WOW: Meeting your clients' unstated needs

The Art of WOW: Meeting Your Clients’ Unstated Needs – EMEA

Create meaningful connections with clients by seeking to surprise and delight them through unexpected actions.

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